Acceptable Use Policy

What's fine

• Genuine wedding, engagement, anniversary, birthday, or similar private celebration invitations.
• Photos of you and your wedding party, your venue, your ceremony plans.
• Custom links to your registry, livestream, dress-code Pinterest board, anything related to the event.
• Fun emoji, hashtags, jokes, multi-language content. We support every Unicode language — feel free to write your story in Malayalam, Hindi, Tamil, Arabic, Mandarin, anything.

What's not

Illegal content

• Anything that violates Indian law or the law of your country: child sexual abuse material, terrorism content, copyright infringement, fraud.
• Promoting controlled substances, weapons sales, or any other illegal commerce.

Impersonation

• Sites pretending to be someone else's wedding ("@JohnAndJane2026" when you're not John or Jane).
• Using someone's name, photo, or likeness without their consent.

Spam and abuse

• Sites built for SEO games, link farms, or to redirect to unrelated commercial content.
• Sites that exist to harass, dox, or threaten anyone.
• Sites that knowingly fundraise under false pretenses.

Adult content

Tasteful photos of you and your partner are fine. Sexually explicit content is not. Use your judgement — if it would be uncomfortable for a 70-year-old guest to load on their phone, don't.

Malicious technical use

• Pasting URLs that link to malware, phishing, or scam pages — we sanitise javascript:, data:, and mailto: URLs server-side, but the spirit of the rule covers anything we miss.
• Trying to break our rate limits or scrape every public site on the platform.
• Using exploits in our service — please report them instead, we have a small bug-bounty thank-you.

What happens if you cross the line

1. If we spot a violation we'll email you. Most of the time it's a misunderstanding (a custom link pointing somewhere that has since been compromised, etc.) and we'll fix it together.
2. If it's clear-cut and harmful (impersonation, illegal content), we suspend the site immediately and email you to explain.
3. Repeat or severe violations get the account closed. We don't refund payments tied to violation-driven closures, except where required by law.
4. If we receive a valid takedown notice (DMCA-equivalent under the Indian Copyright Act, or law-enforcement court order), we comply.

Reporting a violation

If you've stumbled onto a Varumo site that violates this policy, email info@varumo.com with the URL and what's wrong. We respond within 1 business day.